Thursday 14 April 2016

Advert 1 - Laguna Liquid Bronzer

Laguna Liquid Bronzer is part of Nars Tahiti Bronze Collection. As summer is coming up I wanted to do a more natural, summery make-up look so thought that an advert look for one of the amazing Nars bronzing products would be a perfect way to really get to create a perfect, dewy, glowing makeup look for my portfolio. I will be looking for a model with dark colouring, olive skin and a natural beauty to suit the look I am going for with this advert.

http://demandware.edgesuite.net/aaoy_prd/on/demandware.static/-/Sites-UK-Library/default/dw344a7c96/NARSReport/hp-mix-201602/images/MB2b.jpg
The Laguna Liquid Bronzer is described in colour as 'Brown with golden shimmer' on the Nars website and is a liquid take on the iconic Laguna powder bronzer. "Sheer and ultra-versatile, this weightless innovation contours, bronzes, and blends effortlessly. Create any effect under the sun by wearing bare or mixing with makeup for an allover, healthy-looking glow." - Narscosmetics.co.uk 
The fact that this product is a liquid form enticed me towards it much more than a powder bronzer as I feel that you could get a much more natural and glowy finish by using a liquid than a powder. Which coverage described as 'weightless' and 'sheer' brings to mind a buildable colour depending on the models skin tone, dewy and lit from within finish as if the model has a healthy glow due to being on a lovely holiday. The Laguna Liquid Bronzer is part of the Tahiti Bronze Collection, the only collection one would need for the perfect, healthy, sun-kissed face and body featuring the liquid bronzer, powder bronzer, two body oils and a candle. The Laguna Liquid Bronzer retails at £26.50.

I love that Nars usually have tutorial videos with advice on how to use their products to get the best and desired finish and the way to get the real Nars look created by their amazing artists. I watched the tutorial for the Laguna Liquid Bronzer to see how the pro's use this product and what finish I will need to be aspiring to, to create an advert as best suited to Nars as a brand and to the product I am selling as I can.

I also found this video online which shows the shoot for the Tahiti Bronze Collection in action, the make-up and hair look, the model posing etc. which is good inspiration for the style I should lean towards for my Laguna Liquid Bronzer advert:


Here is the main advert photo for the Tahiti Bronze Collection as a whole, there isn't a singular advert for each product in the collection just this one photo to advertise the whole aesthetic of the products used together.

https://www.narscosmetics.com/on/demandware.static/-/Sites-US-Library/default/dwf95bd684/NARSReport/tahiti-bronze/images/tahitibronze_mpp_mobile.jpg

References:
http://narscosmetics.co.uk/en_GB/new-essential-latest-collections/tahiti-bronze-collection.html 
http://narscosmetics.co.uk/en_GB/laguna-liquid-bronzer/0607845051152.html#q=laguna&start=1
https://www.youtube.com/watch?v=h9_lLA3hEWM

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